03 Mar 5 Essential Ingredients To Hosting Your First Profitable Webinar [Infographic]
Webinars are arguably the best way to sell any product or service online…
Why does it work so well?
The only thing that’s more personal and engaging than a webinar, is being face to face with someone.
With a webinar, you can create credibility, trust and likability fast.
Plus, you can present your webinar to 1 person or 1,000+ people at the same time from anywhere in the world.
This creates a marketing / selling system that’s infinitely scalable and profitable.
That’s why I decided to team up with Jon Schumacher over at Webinar Master Academy to show you what is takes to create a successful (profitable) webinar.
Let’s dive in…
(click the infographic for access to my free 8-day course)
Here’s a simple 5-step formula for planning, publishing and promoting webinars that grow your business.
Step 1: Traffic
Your email lists, social media profiles and your website traffic.
Someone with an audience of your ideal customers.
Facebook is your best option for purchasing traffic and signups.
Step 2: The Hook
Make your webinar more appealing:
- Benefit-driven bullet points
- Highlight specific pain points
- Use numbers
- Show specific timelines
- Incentivize the signup with a freebie (PDF, checklist, etc.)
Step 3: Pre-Show
Thank You Page:
Include a video and short survey to “pre-frame” your attendees.
Build anticipation with content, stories and objection breakers.
- Immediately after signup
- 24 hours before webinar
- Morning of webinar
- 1 hour before webinar
- 15 minutes before webinar
Step 4: The Show
Why should they care? Share 3rd-party stats and validation.
Teach away objections people have by educating them in your content.
Pre-answer buying questions: Guarantee, social proof, urgency and how your product is different.
Step 5: Replay
Send a reminder email with a link to a limited time replay of the webinar.
For 3-5 days send emails to address objections (time and money) while including a deadline to create urgency.