03 Mar 5 Essential Ingredients To Hosting Your First Profitable Webinar [Infographic]

Webinars are arguably the best way to sell any product or service online…

Why does it work so well?

The only thing that’s more personal and engaging than a webinar, is being face to face with someone.

With a webinar, you can create credibility, trust and likability fast.

Plus, you can present your webinar to 1 person or 1,000+ people at the same time from anywhere in the world.

This creates a marketing / selling system that’s infinitely scalable and profitable.

That’s why I decided to team up with Jon Schumacher over at Webinar Master Academy to show you what is takes to create a successful (profitable) webinar.

Let’s dive in…

(click the infographic for access to my free 8-day course)

Here’s a simple 5-step formula for planning, publishing and promoting webinars that grow your business.

Step 1: Traffic

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Personal:

Your email lists, social media profiles and your website traffic.

Partner:

Someone with an audience of your ideal customers.

Paid:

Facebook is your best option for purchasing traffic and signups.

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Step 2: The Hook

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Make your webinar more appealing:

• Benefit-driven bullet points
• Highlight specific pain points
• Use numbers
• Show specific timelines
• Incentivize the signup with a freebie (PDF, checklist, etc.)

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Step 3: Pre-Show

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Thank You Page:

Include a video and short survey to “pre-frame” your attendees.

Pre-Webinar Emails:

Build anticipation with content, stories and objection breakers.

• Immediately after signup
• 24 hours before webinar
• Morning of webinar
• 1 hour before webinar
• 15 minutes before webinar

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Step 4: The Show

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Introduction:

Why should they care? Share 3rd-party stats and validation.

Content:

Teach away objections people have by educating them in your content.

Offer:

Pre-answer buying questions: Guarantee, social proof, urgency and how your product is different.

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Step 5: Replay

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Replay Reminder:

Send a reminder email with a link to a limited time replay of the webinar.

Sales Followup:

For 3-5 days send emails to address objections (time and money) while including a deadline to create urgency.