26 Mar 5 Steps To Get Customers With Facebook Ads For Brick & Mortar Businesses [Infographic]
Do you use Facebook for your local brick and mortar business?
Are you happy with the results?
Well… If you’re not paying to amplify your photos, videos, etc. then you’re probably not getting great results…
It’s true, Facebook is well known as a “pay to play” platform.
But that doesn’t mean you have to break the bank to get great results…
With just $7-$10 per day + the RIGHT strategy = more customers (and a happier you).
Here’s the 5-step strategy we use for our clients to create a predictable stream of leads and customers using Facebook.
Why Facebook ads?
Without a doubt, Facebook is the most powerful advertising tool on earth. Why? Facebook has detailed information about their users. Who are their users?
- 58% of Americans have a Facebook account.
- 1.2 billion daily active users
Step 1: Set Up Tracking
Before you do anything you need to set up a few things that will give Facebook the data it needs to help deliver your ads to the right people.
Instal the Pixel:
The “Pixel” is a line of code that you add to your website so you can measure what people do after they click on your ads.
This helps Facebook create audiences from people who already converted or from similar audiences to reach new people.
Set up custom conversions to track actions people take on your website and use them to optimize and track your ads.
Step 2: Create Facebook “Audiences”
Next, you’ll want to set up some “audiences.” These are groups of people that you want to show your ads to.
Match customer / lead lists with people on Facebook to create an audience from the matches.
Create audience from people who visit your website, blog or view specific pages.
Create an audience of people who have engaged with your content and fan page.
Reach people likely to be interested in your business because they’re similar to people who already are.
Step 3: Brand Awareness Campaigns
Run ads that build your email list, website traffic and fans so in the future, when you run an an about your products or services, you’ll have a group of people who are already familiar with you.
Blog posts, customer stories, infographics, videos, photos or any other valuable content.
Don’t be afraid to hop in front of the camera and do live videos for your audience.
Display a collection of interesting links, images and/or photos to engage viewers.
Step 4: Conversion Campaigns
In the previous step you built an audience of people who have shown interest in your brand, now it’s time to “retarget” those people (and lookalike audiences) with ads that encourage them to take the next step and become a customer.
Get people in the door, upsell other products / services they would benefit from.
Consultation / Quote:
Perfect for prospects who are ready for 1-on-1 advice, pricing and sales information.
Giveaways can boost your lists and audience by getting encouraging people to share.
Give away premium content, resources and PDFs in exchange for contact information.
Where do you send people?
Your goal with these ads is to send people to a landing page where they opt-in to receive the offer from your ad. Next, they are placed on an autoresponder email list and/or receive a followup from your sales team.
Step 5: Test & Optimize Your Campaigns
Make sure that you’re continuously measuring ad performance to keep costs down and help maximize your return on investment.
Run Multiple Ads:
It’s smart to test multiple designs and ad copy to see which get the best results.
Adjust Your Budget:
Turn off under-performing ads and adjust your budget to favor winning campaigns.
Facebook advertising is a bit more complicated than clicking “Boost Post.” But now you’ve got a simple, proven framework that you can use for your brick and mortar business to attract new customers through Facebook.
What You Should Do Next…)
Learning what has worked for others is just the first step.
But if you really want to maximize your potential on Facebook, you need to understand the powerful tools that you have at your fingertips…
That’s why I put together this bonus, on-demand video that you can get access to below.
Here’s what we’re going to cover:
- The Pixel: A line of code you add to your website that let’s Facebook track what people do on your website and enable you to “retarget” them at a later time.
- Audiences: The groups of people that you target to show your ads to. Can be built from email lists, website visitors, people who interact with your brand online and more.
- Irresistible Offers: Giving people a good reason to come into your business is key. Creating urgency and scarcity (legitimately) is the best way to do this.
- Brand Awareness Campaigns: People don’t want to see sales ads from businesses they’ve never heard of. Campaigns that generate local awareness get your “foot in the door” so people are expecting to hear from you again.
- Great Design & Copy: The real secret to making Facebook ads work is beautifully designed ads with strong copy that makes people act.