27 Aug 9 Ways to Save Time and Money With Marketing Automation [Infographic]

Automation is the holy grail of marketing…

When used effectively, you can stop trading your precious time for money and let technology make money for you.

The best part?

With all the great tools available, marketing automation is easier than ever…

In order to show you which automatons to focus on first, My friend Ehsan Jahandarpour and I decided to create an infographic for Entrepreneur Magazine with 9 ideas you can use right away.

Click here to see the original article…

Automating repetitive marketing tasks such as emails, social media and other website actions gives you more free time to focus on more important tasks. Here are nine automations you should be using.

#1 Social Media Updates & Posts

When you automate your social posts and ads you’ll save more than 6 hours per week on social media management and keep your profiles updated with fresh content.

#2 Dynamic Content

Businesses who show visitors personalized offers and content based on their past browsing and shopping history see an average increase of 20% in sales. Amazon does this better than anyone else.

#3 Content Amplification

Smart content marketers know the important of influencer outreach. You can increase your reply rate by 250% by automating your outreach and followup emails.

#4 Client Reservations & Appointments

Setting client appointments or meetings with an automated tool can save 80% of your time on scheduling and workforce management.

#5 Lead Management

Companies that automate lead nurturing with well-timed emails and offers see a 10% or greater increase in revenue.

#6 Post-Purchase Email Series

It costs 5-30X more to acquire a new customer than to retain one. That’s why automating followup emails are a powerful way to engage and upsell new customers.

#7 Lead Scoring & Segmenting

68% of B2B marketers are employing both behavioral and demographic scoring to help them identify sales-ready leads for their sales teams.

#8 Upsell Offers

SamCart found that businesses who use one-click upsells when selling their products online can increase their average order size by 360% or more.

#9 Incentive & Loyalty Programs

49% of consumers will gladly switch brands for just a coupon. Make sure that doesn’t happen to you by rewarding customer loyalty and continuously giving them a reason to come back.

Conclusion

Even with the best marketing automations in the world, you should remember your campaigns and messages need to be centered around a real, live person who customers are able to speak with.

References:

• http://www.lenskold.com/content/LeadGenStudy_2013.html
• http://groovedigitalmarketing.com/marketing-automation/
• https://www.leadpages.net/blog/converted-speakers-ezra-firestone-emails-customer-engagement/
• http://replyapp.io/blog/sales/brooklyn-data-science-75-reply-rate-case-study/
• https://blog.bufferapp.com/how-to-save-time-on-social-media
• http://info.spearmarketing.com/marketing-automation-survey-report.html
• http://blog.samcart.com/1-click-upsells/
• http://www.monetate.com/blog/the-tipping-point-for-personalized-website-experiences/