8 Smart Facebook Ad Ideas That Will Work For Your Local Business (And Why)

Regardless of you feel about Facebook, they are sitting on a goldmine of user data.

All 1.23 BILLION daily active users…

Which means as a business owner or marketer, you can use Facebooks advertising tools to find the right people to put your business in front of.

But just because you’ve got the right people… You’ve still got to convince them to take action.

How?

A smart, well-designed ad that speaks directly to them and gives them a reason to act.

That’s why I want to share 8 smart ads that you can model yours after.

But before we dive in let’s talk about the essential ingredients you need to run successful local business Facebook ads:

  • The Pixel: A line of code you add to your website that let’s Facebook track what people do on your website and enable you to “retarget” them at a later time.
  • Audiences: The groups of people that you target to show your ads to. Can be built from email lists, website visitors, people who interact with your brand online and more.
  • Irresistible Offers: Giving people a good reason to come into your business is key. Creating urgency and scarcity (legitimately) is the best way to do this.
  • Brand Awareness Campaigns: People don’t want to see sales ads from businesses they’ve never heard of. Campaigns that generate local awareness get your “foot in the door” so people are expecting to hear from you again.
  • Great Design & Copy: The real secret to making Facebook ads work is beautifully designed ads with strong copy that makes people act.
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Want to learn about each of these strategies in detail to fast-track your success?

Bonus Video: Click here to access the on-demand video where I reveal my entire Facebook advertising strategy I use to turn turn my clients’ advertising dollars into profits with predictable results.
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Brand Awareness Ads

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Brand awareness ads are designed to get your business in front of the right people and get you on their “radar” so they are expecting to hear from you in the future.

Showing direct sales ads to strangers is NOT a good strategy…

These ads will introduce your brand so they have the opportunity to show interest by:

  • Liking or visiting your page
  • Visiting your website
  • Reading a blog post
  • Watching a video
  • Commenting on a Facebook post
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Let’s do this!

I LOVE this first example because it’s so simple, yet you instantly know what it’s about.

Kaldi Cafe is showing off their freshly cooked pastries to locals.

So if you’re someone who likes bakeries, even if you don’t go in right away, next time you’ve got a craving you’ll picture this image and remember the Kaldi Cafe!

Real estate agents know better than most that businesses are built on relationships.

The m0re people who know and like you, the more likely they choose you when the time is right.

That’s why running an ongoing “Page Like” campaign is smart.

It builds social proof (more page likes) while creating brand awareness 24/7.

Want to learn how to create your own 24/7 branding campaign in your city?

Click here to get the bonus on-demand video →

For those of you in off-beat niches, don’t think Facebook ads can’t work for you.

The ad above comes from a air conditioner company in Washington.

See out how simple this simple giveaway is?

That’s why it works…

It generated 526 shares and tons of engagement. That equals tons of free brand awareness because people are sharing with the family and friends (you don’t pay for those views)

Event Ads

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I love events because they are in that grey area between brand awareness and sales.

You get people to come in to your store for an event where there is ZERO pressure to buy anything.

But the more people get to know you and your brand, the more likely they’ll buy from you at some point.

Here’s some of my favorites…

This ad was put together for a Mother’s Day fashion show.

A very cute idea that draws young mothers and their daughters to the mall.

And get this… They’ll need some new clothes for the show right?

Where do you think they will buy those clothes? BOOM!

(I love smart marketing)

This event is a bit more exclusive.

This small business in Italy is calling for just 12 people to attend a live seminar.

You can of course have more people attend…

But either way, these are powerful ways to quickly build trust and show off your products/services.

Additionally, you can sell tickets to trainings, live classes, etc. and turn events into a BIG profit generator!

Product Sales Ads

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Alright here’s where the magic happens…

You give people a GREAT reason to come in and make a purchase.

For example:

  • Redeemable Coupons
  • Specials / Promotions
  • Free Consultation / Audit
  • Free Limited Time Trial
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Anything that will get your target to get off their butts and into your store.

Don’t overthink this… Look to the past.

What’s worked for you before to draw in customers?

Use that as a starting point and craft your offers around that.

Here’s one from a client of mine who sells patio furniture, BBQ grills and accessories.

They always have a BIG 4th of July sale so we wanted to amplify that on Facebook.

This resulted in their biggest weekend in sales ever.

Why?

It was targeted to the right local people and had scarcity + urgency built-in that made people come into their showroom.

Want to learn the entire process behind this crazy success campaign?

Click here to get the bonus on-demand video →

Here’s super smart sales ad for a local gym that compares the cost of joining to a monthly coffee bill.

That’s called downward positioning and it’s a great strategy.

The offer is specific and attractive to anyone looking to join a gym for the first time.

Not only that, they are using an real eye-catching photo from their gym that makes you stop and look at the ad.

Here’s another client of mine…

Again their this ad, the offer is HIGHLY specific and even gives an exact price…

So if you’re shopping around for flooring and see this offer, there’s zero confusion on what you’ll pay.

It’s funny, we like to rotate ads out every month for this client but this one is performing so well we just kept it rolling!

Here’s What To Do Next…

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Getting inspired by great ads is just the first step.

But if you really want to maximize your potential on Facebook, you need to understand the powerful tools that you have at your fingertips…

That’s why I put together this bonus, on-demand video that you can get access to below.

Here’s what we’re going to cover:

  • The Pixel: A line of code you add to your website that let’s Facebook track what people do on your website and enable you to “retarget” them at a later time.
  • Audiences: The groups of people that you target to show your ads to. Can be built from email lists, website visitors, people who interact with your brand online and more.
  • Irresistible Offers: Giving people a good reason to come into your business is key. Creating urgency and scarcity (legitimately) is the best way to do this.
  • Brand Awareness Campaigns: People don’t want to see sales ads from businesses they’ve never heard of. Campaigns that generate local awareness get your “foot in the door” so people are expecting to hear from you again.
  • Great Design & Copy: The real secret to making Facebook ads work is beautifully designed ads with strong copy that makes people act.
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Bonus Video: Click here to access the on-demand video where I reveal my entire Facebook advertising strategy I use to turn turn my clients’ advertising dollars into profits with predictable results.
Brian Downard

Brian Downard

Hey thanks for being here! My name is Brian Downard, I'm the Founder of BD Ventures, a digital marketing consulting company that helps entrepreneurs and business leaders get the advice, tools and resources they need to win online.
Brian Downard