5 Essential Ingredients To Hosting Your First Profitable Webinar [Infographic]

Webinars are arguably the best way to sell any product or service online

Why does it work so well?

The only thing that’s more personal and engaging than a webinar, is being face to face with someone.

With a webinar, you can create credibility, trust and likability fast.

Plus, you can present your webinar to 1 person or 1,000+ people at the same time from anywhere in the world.

This creates a marketing / selling system that’s infinitely scalable and profitable.

That’s why I decided to team up with Jon Schumacher over at Webinar Master Academy to show you what is takes to create a successful (profitable) webinar.

Let’s dive in…

Free Video Training: Want me to break down the exact strategies we’re using to help our clients compete and win online? Click here to watch the video.

(click the infographic for access to my free 8-day course)

Here’s a simple 5-step formula for planning, publishing and promoting webinars that grow your business.

Step 1: Traffic

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Personal:

Your email lists, social media profiles and your website traffic.

Partner:

Someone with an audience of your ideal customers.

Paid:

Facebook is your best option for purchasing traffic and signups.

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Step 2: The Hook

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Make your webinar more appealing:

  • Benefit-driven bullet points
  • Highlight specific pain points
  • Use numbers
  • Show specific timelines
  • Incentivize the signup with a freebie (PDF, checklist, etc.)

Step 3: Pre-Show

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Thank You Page:

Include a video and short survey to “pre-frame” your attendees.

Pre-Webinar Emails:

Build anticipation with content, stories and objection breakers.

  • Immediately after signup
  • 24 hours before webinar
  • Morning of webinar
  • 1 hour before webinar
  • 15 minutes before webinar
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Step 4: The Show

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Introduction:

Why should they care? Share 3rd-party stats and validation.

Content:

Teach away objections people have by educating them in your content.

Offer:

Pre-answer buying questions: Guarantee, social proof, urgency and how your product is different.

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Step 5: Replay

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Replay Reminder:

Send a reminder email with a link to a limited time replay of the webinar.

Sales Followup:

For 3-5 days send emails to address objections (time and money) while including a deadline to create urgency.

Free Video Training: Want me to break down the exact strategies we’re using to help our clients compete and win online? Click here to watch the video.
Brian Downard

Brian Downard

Hey thanks for being here! My name is Brian Downard, I'm the Founder of BD Ventures, a digital marketing consulting company that helps entrepreneurs and business leaders get the advice, tools and resources they need to win online.
Brian Downard