03 Mar 5 Essential Ingredients To Hosting Your First Profitable Webinar (Infographic)
Webinars are arguably the best way to sell any product or service online…
Why does it work so well?
The only thing that’s more personal and engaging than a webinar, is being face to face with someone.
With a webinar, you can create credibility, trust and likability fast.
Plus, you can present your webinar to 1 person or 1,000+ people at the same time from anywhere in the world.
This creates a marketing / selling system that’s infinitely scalable and profitable.
That’s why I decided to team up with Jon Schumacher over at Webinar Master Academy to show you what is takes to create a successful (profitable) webinar.
Let’s dive in…
(click the infographic for access to my free 8-day course)
Here’s a simple 5-step formula for planning, publishing and promoting webinars that grow your business.
Step 1: Traffic
Your email lists, social media profiles and your website traffic.
Someone with an audience of your ideal customers.
Facebook is your best option for purchasing traffic and signups.
Step 2: The Hook
Make your webinar more appealing:
- Benefit-driven bullet points
- Highlight specific pain points
- Use numbers
- Show specific timelines
- Incentivize the signup with a freebie (PDF, checklist, etc.)
Step 3: Pre-Show
Thank You Page:
Include a video and short survey to “pre-frame” your attendees.
Build anticipation with content, stories and objection breakers.
- Immediately after signup
- 24 hours before webinar
- Morning of webinar
- 1 hour before webinar
- 15 minutes before webinar
Step 4: The Show
Why should they care? Share 3rd-party stats and validation.
Teach away objections people have by educating them in your content.
Pre-answer buying questions: Guarantee, social proof, urgency and how your product is different.
Step 5: Replay
Send a reminder email with a link to a limited time replay of the webinar.
For 3-5 days send emails to address objections (time and money) while including a deadline to create urgency.