Fully-Managed Online Lead Generation

Services for Home & Garden Businesses

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We specializes in building brand awareness and attracting quality leads via Facebook’s and Google’s advertising platforms.
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We leverage the power of retargeting so we’re bringing back the people who are already interested in your business.
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From strategy, targeting, ad design/copy and A/B testing, we manage every aspect of your campaigns so you never have to touch a computer.
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Get in touch to learn how you can significantly increase ROI from your paid marketing campaigns while staying true to your brand.
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Our business has increased by 14% using his inbound marketing services. Not only will Brian go the extra mile he does it with care. If you have him work on a project you will be guaranteed that it will be the best.

Doug S. Owner, Outdoor Elegance

Old Way vs. New Way

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Let’s face it… Times have changed and people are discovering businesses in new ways.

Old Way

 

There’s a better way to market your business in 2018 than mass-broadcasting your message through radio, magazines, newspapers or TV and hoping the right people will see it at the right time.

New Way

 

Your goal should be that you’re in the right place at the right time when people are ready to buy. At the same time, you need to proactively put your business in front of potential customers and encourage them to become leads and buy.

Who Are Our Services Ideal For?

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We prefer to work with a very specific type of client. If this sounds like you, we should work together…

You Own A Home & Garden Business
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We specialize in working with businesses who sell things like patio furniture, BBQ grills, flooring, interior decor, furniture, appliances or anything in the “home & garden” niche.

Already Investing In Ads
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We prefer to work with clients who are already investing in their business with some type of advertising. If you’re still investing in things like magazines, radio ads or TV and you’re not happy with the results and costs, let us show you a better place to put those ad dollars.

At least 1,000 website visitors per month
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While not mandatory, we prefer to work with clients who already have a website with traffic that we can use to build “warm audience” of people who have visited your site so we can start showing them ads right away.

Clear Goals
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Do you want more sales leads? Do you want more people at your events? The clearer your goals are, the better we can help. Grab a spot on my calendar below so we can talk about how to reach you online marketing goals.

How Does It Work?

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We handle all of the details so you can focus on your business and new customers.

Complete Set Up

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We set up all the ad accounts so you can get your first campaign out to the world fast.

 

  • Instal the Facebook “Pixel” on your site to track website visitors and measure campaign success
  • Advertise to the people you already know (create custom audiences)
  • Create “lookalike” audiences to find more similar prospects
  • Target audience research and data

Proven Strategy

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Our battle-tested advertising strategies (specifically for local businesses) will keep your leads and customer acquisition costs low.

 

  • Step 1: Send targeted traffic via Facebook and/or Google AdWords to a landing page.
  • Step 2: Make an enticing offer on that page to convert visitors into sales-ready leads for your business.

Retargeting Campaigns

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Don’t let the people who have already shown interest in your brand slip away. We can “retarget” people who visit your website, watch your videos, engage with your page and more so that we can show them relevant ads and create customers.

Full-Service Creative

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Our skilled team provides end-to-end design and writing services for all of your campaigns.

 

  • Graphic design (typography / photo / video)
  • Copy (headlines, post text, etc.)
  • Ensure we’re staying true to your tone/brand

ROI + Ad Optimization

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Twice a week we measure which ads are performing better and allocate your budget accordingly to minimize costs. (Try doing that with direct mail!)

We measure your return on investment (ROI) by matching your customer list against leads generated and people who engaged with your ads as well as call-tracking software.

24/7 Support

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Unlimited email and phone consulting for peace of mind. Just get in touch anytime you want to talk strategy, get marketing advice, or just talk shop.

Online Lead Generation Services

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$1,500 – $4,000/mo.

Based On Ad Spend ($20 Per Day Minimum) + $500 Setup Fee

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• Custom landing page for each campaign

• In depth audience targeting

• Unlimited ads

• Call tracking

• Twice per week campaign optimization to decrease cost per lead

• Reputation management consulting included (Yelp, Google Reviews, etc.)

Have multiple store locations, need a higher ad spend and/or customized solution? Get in touch below so we can discuss your options.

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Very few people understand the tactics necessary for a successful content strategy. We continue to lean on Brian Downard’s expertise as one of the few in the industry who is able to research, design, and execute brilliant content strategies.

Douglas K. Founder & CEO, DK New Media

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Brian has done an outstanding job of introducing us to the concept of inbound marketing and how significantly different it is compared to traditional marketing. We are transitioning our marketing efforts to the inbound model and have already seen great results.

Tom K. VP Client Services, Helm and Sons Amusements

Are We A Good Fit? Let’s Talk…

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Use to calendar below and select a day/time that is convenient for you to speak more about your goals and project.