15 Best Growth Hacking Techniques & Ideas (Infographic)

To some, “growth hacking” might seem like the latest buzzword for “marketing.”

But growth hacking is much more than a buzzword and requires absolute focus on one thing: Grow as fast as possible.

This clever phrase was coined by Sean Ellis (click here to learn more) and has been popularized by fast growing startups. But growth hacking is not just for startups, it’s for smart marketers and forward-thinking businesses.

That’s why I want to share my the best 15 growth hacking techniques and strategies for you to use for your business

15 Best Growth Hacking Techniques and Ideas

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1. Tap into 3rd Party Audiences

On average, businesses who use media outlets, influencers and general partnerships to access large, well-established audiences see a 6-to-1 return on their investment.

 

2. Leverage 3rd Party Platforms

Identify and sign up for websites, directories, apps, etc. that already have the audience you want. It may even be as simple as signing up for local directories like Yelp or finding the perfect niche forum.

 

3. Target Your Competitor’s Fans

A clever way to find and connect with potential customers is to engage with the people who are following your competitors on social media. That way you know they’ll be interested in your brand.

 

4. Create Content For Your Buyer Journey

61% of people say they are more likely to buy from businesses who deliver custom content which satisfies their questions and concerns because it helps them make their own decisions.

 

5. Create Page Specific Content

When you offer people content that’s specifically related to the page of your website they are on, you can increase conversions by 500% or more. This is also known as a “Content Upgrade”.

 

6. Build a List of Targeted Emails

For every $1 spent, email marketing generates $38 in ROI. Even with a small list of the right people, you can convert sales. The bigger your list, the easier it is to get more paying customers.

 

7. Nurture Leads Automatically

Just a few hours of writing lead nurturing emails can enable you to sell for years. Companies that automate lead nurturing see on average a 10% increase in revenue and 451% increase in leads.

 

8. Personalize The Experience

30% of Amazon’s sales come from recommendations. Which proves that when you create contextual experiences, you can increase sales because you’re giving your customers exactly what they want.

 

9. Cart Abandonment Notifications

68% of shopping carts are abandoned before a sale is completed because people are so easily distracted. Bring them back using email reminders to alert them of their abandoned cart.

 

10. Host Contests

AppSumo was able to get 140,000+ subscribers in 10 months by promoting contests and giveaways. By collecting entrant contact info, you’ll be able to grow your email lists at lightning speed.

 

11. Build An Exclusive Community

Burberry’s ecommerce sales surged 50% year-over-year by building their own online community. They attract new people and engage customers by curating user-generated content by using a unique #hashtag on social media.

 

12. Reward Sharing and Referrals

People are 4X more likely to do something when a friend tells them to. That’s why when you give free bonuses for sharing content or store credit for referring a friend you can significantly amplify word of mouth.

 

13. Retargeting Ads

Bring visitors back to your website after they leave with ads that follow them to other popular sites and social sites. Retargeting ads can increase brand searches by up to 1,000% and website visits by 720% after 4 weeks.

 

14. Use Your Data

50% of businesses find it difficult to attribute marketing directly to revenue results. That’s why analytic tools are crucial for analyzing your marketing channels to identify the ones that perform the best, so you can make adjustments to improve your ROI.

 

15. Do Things That Don’t Scale

If all else fails, success and growth can come from hustling. It will require hard work, creativity, planning and good execution. You can’t just sit in your fish bowl waiting for people to come to you.

 

Additional Growth Hacking Resources

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If you want to learn more about growth hacking, check out this 10-week course that you can try out for only $1…

 

Here’s What To Do Next…

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Now that you’ve read my most actionable growth hacking strategies it’s time to take action.

Your next step is to answer the following question:

Which growth hacking technique are you going to try first?

Or maybe you’re not sure if growth hacking will work for your business?

Either way, leave a quick comment below.

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