5 Email Drip Campaigns That Increase Sales [Infographic]

Marketing automations can be powerful when properly used…

Just look at these numbers:

  • Companies that automate email see a 10% or greater increase in revenue in 6-9 months.
  • Event-triggered marketing can potentially save 80% of your direct mail budget.
  • Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost.

(Resources: Gartner Research & Forrester Research)

That’s why I’m sharing 5 of my favorite email drip campaigns that you can copy and automate for your business.

Let’s get started…

Free Video Training: Want me to break down the exact strategies we’re using to help our clients compete and win online? Click here to watch the video.

email-drip-campaigns

Marketing automation doesn’t have to be complicated. In fact, with a few simple email drip campaigns in place, you can significantly increase engagement and sales.

Why us drip campaigns?

  • Save time by automating your email marketing.
  • Increase number of conversion opportunities.
  • Send time, relevant messages to your customers.

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CAMPAIGN #1

Welcome Series

This series is like a first date, you need to make a good impression.

  • Introduce new people to your brand and explain why you exist.
  • Use social proof to build trust and credibility.
  • Say thank you with an enticing, one-time offer.

 

1) Welcome

Introduce your brand, how to contact you and where they can go to find more information about you.

2) Explanation + Story

Tell people exactly why your business exists and what makes you special through personal stories.

3) Introduce Solution

Show people the exact “after state” your product or service can help them attain.

4) Social Proof

Provide some legit proof that your solution actually gets great results.

5) Special Offer

As a thank you for joining, make a one-time offer to entice people to purchase.

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CAMPAIGN #2

Lead Nurturing Series

At this stage you want to build more trust and desire for your offer.

  • Move people from lead magnets to core offers.
  • Use helpful content and social proof to drive sales.
  • Use scarcity to encourage immediate action.

 

1) Thank You

Introduce your brand, how to contact you and where they can go to find more information about you.

2) Next Steps

Tell people exactly why your business exists and what makes you special through personal stories.

3) Social Proof

Show people the exact “after state” your product or service can help them attain.

4) Special Offer

Provide some legit proof that your solution actually gets great results.

5) More Social Proof

As a thank you for joining, make a one-time offer to entice people to purchase.

6) Scarcity Tactics

Use limited stock, limited time and other scarcity tactics in order to encourage immediate action.

7) Relevant Content

Top the campaign off with a series of helpful content that could help them overcome their problem.

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CAMPAIGN #3

Sales Pitch Series

Now that you’ve built a relationship, it’s time to go for the sale.

  • Create knowledge gap that people will want to fill.
  • Make people feel like they are missing out. (FOMO)
  • Get people to think logically about what you’re selling them.

 

1) Introduce Problem

Get really specific about the problem your audience is facing and why it needs to be solved ASAP.

2) Gain

Tell people exactly what the will gain if they decide to do business with you.

3) Logic

Help them justify their decision with logical arguments, comparisons and other social proof.

4) Fear

Tell them what they will loose and the negative consequences of not taking any action.

5) Followup

Continue to politely ask: “Have you … yet?” or “Are you still … ?” To see if they’ve solved their problem yet.

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CAMPAIGN #4

Post-Purchase Series

Use this series to significantly increase 1-to-1 referrals online.

  • Amplify word-of-mouth marketing around the web.
  • Get your customers to create content.
  • Gather valuable feedback from your customers.

 

1) Thank You + Share

Thank them for their purchase and offer them an incentive to share their purchase on social media.

2) Build Excitement

Show people how to get the most out of their purchase to build on their excitement.

3) Pic/Vid Promotion

Host ongoing photo and video contests for new customers so you can collect user-generated content.

4) Survey Request

Ask customers to take a quick survey to help improve your future customer experiences.

5) Testimonial Request

Ask customers to leave a review (preferably on a 3rd-party site like Yelp) so you can collect more social proof.

6) Cross-Sells

Show customers other products and services that would compliment their latest purchase.

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CAMPAIGN #5

Win-Back Series

Don’t write cold leads off. Always encourage them to come back.

  • Get cold leads to feel like they are missing out.
  • Use a survey to find out why people are disengaged.
  • Get cold leads to re-opt-in to new lead magnets.

 

1) Missed Content

Send them links to some of the great content and resources they have been missing.

2) Lead Magnet

Offer a highly enticing lead magnet that’s connected to a new Lead Nurturing email drip campaign.

3) Survey Request

Send a short survey to ask how you can better assist them and why they haven’t been engaged.

4) Big Announcements

If they still don’t respond, drop them on a “Cold” email list that only gets emails when there’s big news.

Free Video Training: Want me to break down the exact strategies we’re using to help our clients compete and win online? Click here to watch the video.
Brian Downard

Brian Downard

Hey thanks for being here! My name is Brian Downard, I'm the Founder of BD Ventures, a digital marketing consulting company that helps entrepreneurs and business leaders get the advice, tools and resources they need to win online.
Brian Downard
  • Hi, I’ve seen similar drip campaigns before, but I really like how clear and direct yours are. But a question, I’m trying to sell a few online courses. How many drip emails on average should one send? Your guides make it seem like should be sending a lot more than the four autoresponder letters I send for one product. Thanks for responding back.

    • Brian Downard

      Hi Bakari, glad you enjoyed the article. Thanks for the kind words.

      I would say it all depends on how complex the product is and how much information people need to make a decision before they buy. Also, it depends on if you’re doing launch email series of just a standard lead nurturing series.

      To be perfectly honest, there’s no right answer to “how long should it be” because the answer is different for every product and service.

      That said, if you’re not doing a launches and just selling the courses on an ongoing basis, you could try what I’m doing… Since I plan on making a course on productivity down the road, I created a free course on that same topic: http://briandownard.com/save-30-hours-in-1-week/

      So when the main course is done, I already have a list of people interested in that topic AND I can add extra emails to the course that pitch the course to new leads who go through my free course.

      Feel free to get in touch using the contact form is you want to talk about this more.

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