How To Create A Video Sales Letter To Pitch Clients At Scale | Laptop Empires 016

In this episode of Laptop Empires, Brian breaks down his entire video sales letter (VSL) that you can use to pitch hundreds of people without speaking to each of them 1-on-1.

Here’s the VSL outline we cover in the video:

* Big Promise + Hook
* Establish Authority + Introduce Myself
* What To Expect/What You’re Going To Read/Watch
* Inclusion Copy
* Exclusion
* Twinsuming Story (average vs. successful person and what they do)
* Old Way vs. New Way
* Show Example
* Intro The Product
* Personal story to product
* Testimonials
* CTA
* Offer Intensifier
* CTA

What should I talk about next? Please leave a comment below letting me know.

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Brian Downard

Brian Downard

Hey thanks for being here! My name is Brian Downard, I'm the Founder of BD Ventures, a digital marketing consulting company that helps entrepreneurs and business leaders get the advice, tools and resources they need to win online.
Brian Downard